Market-based Scope 2 is the greenhouse gas accounting approach that allows companies to report zero emissions for the part of electricity covered by cancelled Guarantees of Origin (GOs) from wind, solar, or…
HubSpot deal won automation can create a memorable moment by planting a tree in your new customer's name when a deal is closed. This simple act turns every HubSpot deal won into…
A business carbon footprint is the total greenhouse gas emissions caused by a company's activities, grouped into Scope 1, 2 and 3. To calculate it you need activity data for each scope…
Reforestation in ESG reporting belongs in the contribution, biodiversity and community sections, not in the emissions inventory. Report the trees funded, the projects and partners, a modelled lifetime CO2 estimate clearly labelled…
ESG stands for Environmental, Social, and Governance — a simple framework for how a company manages its impact and risks across those three areas. For a small business it is less about…
Reforestation replants trees where a forest recently stood but was lost to logging, fire or clearing, whereas afforestation establishes forest on land that has had no forest in recent history. Both raise…
The corpse flower is the common name of Amorphophallus titanum, or titan arum, a giant plant that grows wild only in the rainforests of Sumatra, Indonesia. Its flowering structure can stand around…
A carbon credit is a tradable certificate that represents one tonne of carbon dioxide equivalent (CO₂e) either avoided or removed from the atmosphere. In practice a credit lets a buyer take responsibility…
A planted tree outlasts a bouquet by decades, keeps absorbing CO₂ as it grows, and can be personalised and followed online — which makes it a genuinely lasting alternative to flowers as…
Planting a tree for a new baby is a gift that literally grows with the child – a living keepsake tied to the exact year they were born. Rather than another outfit…
